‘You Can Never End Creativity Sanwo-Olu Urges Support For Entertainment Industry

‘You can never end creativity Sanwo-Olu urges support for entertainment industry The Governor of Lagos State, Babajide Sanwo-Olu, has called for stronger support for Nigeria’s entertainment industry, saying creativity is a continuous process that can never be exhausted. The governor made the remarks during the launch of the Tiwa Savage Music Foundation by Afrobeats star Tiwa Savage in Lagos, where he highlighted the importance of investing in emerging talents across the creative sector. Speaking at the event, Sanwo-Olu emphasised that creativity grows every day and cannot be brought to an end because new ideas, sounds and artistic expressions continue to emerge. He noted that the creative industry is constantly evolving, adding that each generation of artists builds on the work of those before them. Sanwo-Olu praised Tiwa Savage for establishing a platform designed to discover and nurture young African music talents. According to him, the initiative demonstrates the singer’s commitment to giving others the same opportunities she once received. He explained that the foundation will help build capacity in the industry by providing professional training in areas such as music production, mixing and other aspects of the creative process.

The governor also highlighted efforts by the Lagos State government to strengthen the creative economy through training programmes and partnerships with industry institutions. According to him, thousands of people have been trained in areas such as music, fashion and film through initiatives supported by the state government. Sanwo-Olu said the entertainment sector remains a key driver of economic growth and cultural influence, stressing that continued investment in talent development will help Nigeria maintain its global reputation in music, film and other creative industries.