SNOOP DOGG RETURNS TO THE OLYMPICS THIS TIME AS HONORARY COACH

SNOOP DOGG RETURNS TO THE OLYMPICS THIS TIME AS HONORARY COACH
MILANO CORTINA, Italy After delighting fans worldwide with his unforgettable and stylish cameos at the 2024 Paris Olympic Games, Snoop Dogg has returned to the Olympic stage at the 2026 Winter Games in Milano Cortina now with a more official capacity as an honorary coach for Team USA.
The role a first in Olympic history for the United States pairs his charismatic presence with a mission to motivate athletes and uplift teammates throughout the Games, officially recognized by the U.S. Olympic & Paralympic Committee.
In typical Snoop fashion, his Olympic debut as a coach has been marked by bold and fashion-forward looks that have caught the eye just as much as his presence:
Draped in a full-length white fluffy coat with fiery red hat and gloves at the women’s downhill ski events.
Seen mingling with fans at the curling mixed doubles in a zip-jacket emblazoned with Team USA athletes’ faces.
Roaming the icy streets of Cortina in a houndstooth coat and signature beanies, all while wearing a snowflake medallion around his neck. His style described by onlookers as “cooler than the snow-capped Italian alps” is already part of the story as much as his role itself. Snoop hasn’t just been a figurehead he’s been actively present at events and cheering on athletes:
He attended the U.S. vs Canada mixed doubles curling match, delighting fans and players alike as the U.S. team won.
In that match, he sported a custom jacket celebrating players’ faces, handed out “Coach Snoop” beanies and even tried curling himself between periods. Both American and international competitors, including Scotland’s Bruce Mouat and Jennifer Dodds, have enjoyed his energetic presence and asked for photos.
Born Calvin Cordozar Broadus Jr., Snoop Dogg is a long-time sports fan whose Olympic journey began in 2024, where he became a fan favorite for his quirky outfits and enthusiastic commentary on NBC’s coverage. His official honorary coach role sees him bringing his trademark humor, heart, and energy to the Olympic atmosphere cheering on athletes, celebrating behind the scenes, and amplifying support for Team USA across events.
He has also engaged warmly with athletes from other countries and sports, including gifting gold chains to members of the Jamaican bobsled team moments that have been widely shared on social media. Snoop Dogg’s presence at the Olympics is more than celebrity spectacle it highlights: A new kind of Olympic cultural crossover, where entertainment and sport merge in support roles. A continuing legacy from his Paris Games appearances, now evolving into a role with symbolic weight.
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