The Beatles To Turn Historic Savile Row Building Into Exhibition Space Featuring Rare Archives And Rooftop Experience

The Beatles to turn historic Savile Row building into exhibition space featuring rare archives and rooftop experience The Beatles are set to transform the iconic London building where they performed their final live rooftop concert in 1969 into a new exhibition and visitor experience centre, showcasing rare memorabilia, never-before-seen archival materials, and immersive historical recreations.

The project will be located at 3 Savile Row in Mayfair, London, the former Apple Corps headquarters, which holds a central place in the band’s history.

• The building will be developed into a seven-storey Beatles exhibition space
• It will include rotating exhibitions drawn from Apple Corps archives
• Visitors will see previously unseen photos, recordings, letters, and memorabilia
• A recreation of the “Let It Be” recording studio will be part of the experience
• The project will also allow access to the famous rooftop where the Beatles performed their final live set in 1969
• The attraction is expected to open in 2027
• The site is globally recognised as the location of one of the most famous moments in music history
• On 30 January 1969, The Beatles performed an impromptu 42 minute rooftop concert
• It became their last public live performance together
• The event featured songs like Get Back and Don’t Let Me Down and was famously interrupted by police
• It later became a defining cultural moment of the band’s legacy
• The new visitor experience is expected to include
• Rare and unseen Beatles memorabilia from the band’s archives
• Immersive storytelling displays tracing their rise from Liverpool to global fame
• Restored studio environments from their final recording sessions
• Interactive exhibits and rotating collections
• Rooftop access to relive the legendary final performance

The project is being led by Apple Corps, the company founded by The Beatles in 1968, and supported by surviving members Paul McCartney and Ringo Starr, along with the estates of John Lennon and George Harrison. Recent years have seen renewed global interest in the band through documentaries, archival releases, and upcoming film projects, further boosting momentum behind the museum initiative. The transformation of 3 Savile Row marks one of the most significant Beatles heritage projects to date, turning the site of their final live performance into a permanent cultural attraction that preserves rare history while offering fans direct access to one of music’s most legendary moments.